The Achieve Project was run in collaboration with Superpeople, a charity based in the UK that helps young people with special needs find employment. This project was designed to challenge recruiting practices and encourage employers to think differently about who they employ and whether the selection criteria is fair to all.

The bright red and the bold typography used in the branding for the client was done to capture the amicable, outgoing and confident persona they had. The overall brand identity was heavily influenced by their love for vibrant colours and minimalistic design.

Another iteration that was offered to the client had a more youthful, laidback and playful personality, capturing another facet of the client. This design is inspired by picture books, comics and the folds of accordion books.